Internet Marketing with Jonathan Leger

You’re ranking in Google, so what?

Millions of aspiring internet marketers have a particular problem.

forestfortreesIt’s called “not seeing the forest for the trees”.

What do I mean?

It’s very simple really. You got your sites to rank in Google, but you’re not making money, or getting subscribers. You’re not sure why.

I’ve talked a lot in the past about link building, quality content, legitimate site structure and so on.

Actually, I’ve been teaching about all those important topics on my regular webinars for many months now.

But there’s much more to online success than just ranking.

Yes, ranking is very important. But what does ranking achieve for you? Its purpose is to drive visitors to your site. When they get there you have to engage them, if you want to make any money.

Time and again I get some very basic questions from many, many people about how to do that. And it’s understandable that there would be confusion.

There’s a lot to learn and it’s easy to overlook something important.

Just like everyone else, when I build a site I’m sometimes too close to it to know whether I’ve overlooked something. Sometimes I need another pair of eyes to spot things I’ve missed.

Amin’s actually forced me to confess to some of my own site building mistakes live on webinars!  But of course I have several advantages, including these top three reasons.

  1. I have a huge amount of experience based on years of testing, testing, testing.
  2. I have trusted colleagues who are willing (very happy even!) to tell me when I’ve missed something.
  3. I can correct any mistakes pretty quickly.
So where does this fit in with your own sites?
If you’re getting visitors to your site and not making much (or any) money, most likely, you are too close to your own work to be able to observe it the way a stranger would.
What seems like a masterpiece to you might actually seem so-so to a stranger. It can even work the other way around – you might not like your site, yet other people do.

So who decides whether your site will make money? I’m going to let you into a huge secret – other people decide that, not you!

You can influence where you rank, as I’ve proved many times in the past. You can drive visitors to your site.

But ultimately beauty is in the eye of the beholder, right?

If your site isn’t right, you’ve thrown away all your hard work.

So how can you know whether your site actually fulfills the purpose that keeps Google happy? How can you know whether your site is truly interesting and effective for site visitors?

One of the best ways to do that in my experience is to ask other people who are not afraid to hurt your feelings.

This is not a popularity contest. It’s not about whether you’re a good person, or a hard worker.

It’s about whether your site  is effective.

familyprotectsPeople not to ask (generally) are your mom/dad/husband/wife/brother/sister etc. In most cases they’ll want to be kind to you and not hurt your feelings.

The people to ask are the people who will tell you the cold, bitter truth about your site. Even if it upsets you, it’s better to find out what doesn’t work, so you can correct it.

You need specifics, not generalizations.

I’ve had the “pleasure” of making all the mistakes it’s possible to make. I’ve learned to correct them, through trial and error and long experience. But I’ve also had the privilege of raw feedback.

Sometimes feedback is hard to hear. Sometimes it makes immediate sense. But it’s always invaluable!

So my recommendation to you is to ask other people what’s good and what’s bad about your site. Ask them what they like and what they don’t like.
perplexedbylistofchanges

Just be sure that they’re not so kind that they want to spare your feelings! Honesty really is the best policy, particularly for this!

In some cases you might only need to make a simple change to more than triple your opt-ins.

You might need to make only a small amount of effort to double your sales. And let’s be honest, the chances of any site already being perfect are pretty low! That means no matter how good your site is, an objective, independent view will give you lots of ideas for improvements.

Criticism can sting. Feedback can be hard to take.

But I promise you, earning nothing from your sites after all your hard work is even harder to take!

askvisitors

Nobody to ask?

Well, you could always put up a survey on your site asking your site visitors. Only a small percentage will ever reply, but you’d get some feedback.
You just might be surprised at how others view your site!
Questions? Comments? Feel free to put it in a comment below and I’ll do my best to respond!
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