Internet Marketing with Jonathan Leger

How to Setup a Super-Profitable Pinterest Campaign

Pinterest remains my #1 source for quality traffic. With over $60k+ in revenue in the past six months alone it is quickly moving its way up the ladder of my top online revenue sources too.

But let me tell you, learning how to generate that kind of traffic, and that kind of revenue, from Pinterest hasn’t been a walk in the park! There was a sharp learning curve and Pinterest threw many curve balls along the way.

Fortunately I’ve refined my systems and processes to a point to where it is, for the most part, smooth sailing now.

So today I’d like to share the process with you! Of course there are a few details I’ll leave out. I’m not going to reveal the proxy providers I use, because I don’t want a barrage of people using the same servers, causing loads of accounts to be created and ruining it for all of us. I’m not going to reveal what niches I’ve found to be most profitable either, for obvious reasons.

I follow these steps when creating a new Pinterest campaign:

Step 1: Choose a Market – Some niches will not be profitable in Pinterest. Some will be extremely profitable. Keep in mind that Pinterest has more female users than male, but it does have male users and there are some male-dominant niches that do well. Start off by simply brainstorming some markets that you think might do well there. Then start plugging each one into a Pinterest search.  If you only see a handful of popular users/boards dedicated to that market, then it’s probably not a good one. You want to see a whole lot of users/boards dedicated to that niche.

Step 2: Choose a Domain and Build a Site – Your domain should be a .com, .net, or .org. Anything else may increase the likelihood of a site ban in Pinterest. Choose a good brand name. I like to combine two words. I find that you can find catchy, short names doing that (ie, BustaName is a good resource to find a good name.

Your site needs to look legit. You don’t want a low-quality, thin site. Invest a little money in a custom logo or header graphic. Add a Facebook widget to the sidebar. Make it look nice. Pinterest has manual reviewers and if your site doesn’t look legit, it will likely be suspended. Of course, all of my sites are built to NicheJet Authority Site standards. Make sure your site is responsive… a large chunk of Pinterest traffic comes from mobile.

Step 3: Monetize your Site: Believe it or not Adsense is our biggest source of income with our Pinterest site network. You want a large block ad below the title of each post and above the content. I add another large block ad in the middle of the post and a third at the end. I then look for a good affiliate offer, usually through Clickbank if there is one available, and add a banner for that offer to the top of the sidebar. If you use a caching plugin with a WordPress site it is crucial that you exclude the following mobile user-agents within the caching plugin:

MSIE 10.0
Nexus 7

If you do not exclude them Adsense may (and probably will) deliver ads to mobile devices that were intended for desktops or laptops. This will not only provide for a poor user experience, it will put your Adsense account in danger of suspension (I learned the hard way with warning emails from them). Most, if not all, of the popular caching plugins have this option.

I also like to add a popup to the site. You’ll need to check your popup once you’ve integrated it to make sure it displays correctly on mobile. Some popups, even with aWeber and GetResponse, do not. You just have to tinker with them to get them to display correctly. The call to action for the popup is either for a free report (or some other freebie) or it is for the actual affiliate offer. If it is for the actual affiliate offer I’ll send them directly to the affiliate offer immediately after opting in. If it’s for some freebie I’ll send that to them. In both cases I send 2 or 3 emails every other day with free info in the form of a blog post on the site. After those emails I send a direct promo pitch for the affiliate offer.

Step 4: Create a Pinterest Business Account – Create a business account. If you need to convert a personal account to a business account, you can do that too. You do not need to verify your site, though it doesn’t hurt to do so. You WILL need to verify your email though. If you plan on creating multiple accounts, and I recommend you do, you’ll need to keep a few things in mind:

  • You can’t create many accounts from the same IP. You’ll want to use private proxies to create each account and you’ll want to use that same proxy ANY time you log into that account. This is very important. If the account was created with proxy A then you should never log into that account with proxy B, or your own computer, or any other IP.
  • Each account will require a unique email. Some email providers, like gmail, may require phone verification. You can’t use the same phone number for loads of account verifications, so you’ll need to consider that. I don’t recommend using domain based emails (ie Use free email providers.

For each account you’ll want to create at least 4 or 5 boards, but the more the better. It is best not to have a very similar number of pins on each board. If you have 5 boards and the range of the number of pins in each board is within 20 or so, it will be suspect to a manual reviewer. Just create your account with those manual reviewers in mind. If a manual reviewer loaded your profile, is there anything that would look fishy? If so, correct it.

Step 5: Promote your Site with your New Account(s) – Obviously I use Social Multiplier 2 (SM2) for this. If you don’t, you’ll either need to spend an hour or more every day pinning and following, or hire a low-wage worker to do it for you.

It is very important that you use the same proxy that you used to create the account in order to login and use the account. If you’re using SM2 you’ll need to plug the proxy info into the account tab for that campaign.

Start off pinning no more than 100 pins per day. After 60-90 days you can start to increase that number slowly. Start off following no more than 250 people within the niche of your site (finding followers of boards in your niche) per day.

You can safely include your site URL as the source for ALL pins. We’ve been doing that the whole time with no trouble. Most of the traffic comes from the URL being added to the source, not from the URL being added to the description. The images we pin are from Pinterest itself. We’re basically just pulling popular images from Pinterest within the niche of the site and repinning them.

That’s pretty much it! This is what we’ve been doing to earn the massive amount of money we’ve previously mentioned in the past 6 months. It is very effective.

Put this all into place and you’ll be in good shape!

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CASE-STUDY: 1 million visitors and $10,000+ from Pinterest