I have a hard truth to tell you that most successful Internet Marketers who market to other Internet Marketers already know. But before I tell you this hard truth, let me tell you about a recent experience I had.
Several months ago I created something that I and several other veteran Internet Marketers believe is one of the most powerful tools I’ve ever created. I used it myself and had amazing results and it has seemingly endless possibilities to be used in ways I had not even used it yet.
After having GREAT success using it for myself, I decided to release it to my list of Internet Marketers. Guess what happened? It bombed and many of those who did buy it complained about a variety of things. To be honest with you, I thought it would bomb, but it was just TOO good not to find out for sure and I legitimately WANT to help my subscribers succeed.
So WHY did this amazing tool bomb and why did I know that it probably would before I even launched it? Before I tell you this, I want to make sure you understand this isn’t personal. I want you to also understand I’m saying this to HELP those who are guilty of it (and they are MANY).
The hard truth, and I’ll use softer words than many others might use … the reason why the product failed is that most people trying to make money online are not really trying to build a successful business, they’re trying to hit the lottery!
Well, there it is. I don’t know if you’re guilty of this or not, but that’s the sad truth for most in this industry. That’s why they spend thousands of dollars per year and never see a profit, or even a return, on most, if not all, of their investments. It’s because they aren’t investments at all. They are lottery tickets.
Shiny object #1 didn’t give them the top-secret push button formula that pumped cash into their bank account with little effort.
Shiny object #2 didn’t do it either. Keep going all the way up the last shiny object.
Until a person decides they are going to spend time learning and spend money strategically in areas that will help them accomplish their business plan (yes, a “business plan” not a golden lottery ticket, AKA shiny object), they are bound to end up like the 90%+ of Internet Marketers who are playing the lottery and blaming all of the product creators and “gurus” for their lack of success.
With that being said, there are legitimate “done for you” opportunities out there. But they aren’t cheap and they rarely provide instant riches. These opportunities are usually passed on by the IM “lottery players” and only taken up by the very few serious-minded individuals who understand they are involved in business, not a lottery.
It’s a sad fact, but the many Internet Marketing product creators who specialize in shiny objects, but not so much great results, continue to do it, lining their pockets, BECAUSE the IM “lottery players” WANT those products. The same people who complain about those product creators and “Gurus” are the ones who pass on legitimate, powerful products, while making payment after payment for shiny object after shiny object.
Well, are you guilty? I sure hope not. But this is a hard truth and a sad fact. If you are guilty, rather than making you bitter, it is my hope that it makes you better.
There is a great deal of opportunity in this growing digital age, but those who will succeed are those who realize it is a business and not a lottery.